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32 Influential Marketers Quotes to Fuel Your Inspiration

Salt Creative • February 8, 2025

Statistics From Influential Marketers Quotes

Advertising and Marketing Pioneers

  • David Ogilvy’s direct-response techniques influenced 72% of modern digital ads, which rely on persuasive copy and consumer psychology.
  • Bill Bernbach’s DDB agency helped Volkswagen sell over 500,000 Beetles in the U.S. through its groundbreaking "Think Small" campaign.
  • Dan Wieden’s “Just Do It” slogan helped Nike increase sales from $877 million (1988) to $9.2 billion (1998) in just a decade.
  • Apple’s "Think Different" campaign (Lee Clow) contributed to a $6.6 billion market cap increase for Apple within one year.
  • Marc Pritchard oversees Procter & Gamble’s marketing spend of $8 billion per year, one of the largest in the world.



Tech Visionaries

  • Steve Jobs led Apple’s growth from a $5 billion market cap (2000) to over $350 billion (2011) before his passing.
  • Google’s ad revenue ($224 billion in 2022) makes up more than 80% of Alphabet’s total earnings.
  • Larry Page’s Google processes over 8.5 billion searches per day, dominating 91% of the global search market.
  • Apple’s iPhone sales alone generate more annual revenue ($200 billion+) than Microsoft’s entire business.
  • Elon Musk's SpaceX Falcon 9 became the first rocket to be reused 20 times, significantly lowering the cost of space travel.
  • SpaceX launches a rocket every 4.5 days, reducing space travel costs by 40% per launch compared to traditional NASA missions.

The 32 Most Influential Marketers Quotes

David Ogilvy

"The best ideas come as jokes. Make your thinking as funny as possible."

 "There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."

Bill Bernbach

Dan Wieden

"Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative."

 "The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence."

Lee Clow

Mary Wells Lawrence

"The best advertising should make you nervous about what you're not buying"

 "Acquire with the intention to retain, and retain with the intention to grow."

Lester Wunderman

Steve Jobs

"Great things in business are never done by one person, they're done by a team of people"

 "I believe you have to be willing to be misunderstood if you’re going to innovate."

Jeff Bezos

Howard Schultz

"Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet. Get your hands dirty. Listen with empathy and overcommunicate with transparency."

 "Let everyone else call your idea crazy... just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where 'there' is."

Phil Knight

Marc Pritchard

"Human moments are the ones that matter"

 "Emphasize long-term value over short-term gains, both in business growth and in nurturing talent"

Indra Nooyi

Sergio Zyman

"The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it."

 "The only thing worse than starting something and failing… is not starting something"

Seth Godin

Gary Vaynerchuk

"It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half."

 "Don't look back and ask, Why? Look ahead and ask, Why not?"

Neil Patel

Rand Fishkin

"You have to ask yourself, whenever you are producing any type of content, Who will amplify this and why?"

 "In an online world, our online words are our emissaries; they tell the world who we are"

Ann Handley

Joe Pulizzi

"Content Marketing comes down to commitment. There’s no halfway. You’re either in or you’re out."

 "People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."

Brian Halligan

Andrew Chen

"A startup is a company that is searching for a repeatable and scalable business model."

 "Marketing has always been about the same thing – who your customers are and where they are."

Noah Kagan

Kim Kardashian

"Motherhood is a gift and I know after watching my mom do it, it's not easy, especially when trying to balance a career"

 "True authenticity is relinquishing control."

Zaria Parvez

Ben Silbermann

"People think culture is like architecture where its actually a lot more like gardening."

 "During my hardest days, I repeated the same phrase to myself: "I cannot lose if I do not quit.""

Alex Hormozi

Jay Baer

"If you help someone, you may create a customer for life."

 "We don’t have as many managers as we should, but we would rather have too few than too many."

Larry Page

Elon Musk

"Persistence is very important. You should not give up unless you are forced to give up."

 "Know the user, know the magic, connect the two"

Lorraine Twohill

Asmita Dubey

"We measure everything because we are in permanent transformation. If we don’t measure, we don’t know if we are failing or succeeding."

 "Remember, it is God, not other humans who gives us power to get wealth."

Ukonwa Ojo

Insights From Influential Marketers

E-Commerce and Business Giants

  • Jeff Bezos scaled Amazon from $0 to $1 trillion in market cap 25 years faster than Walmart.
  • Howard Schultz grew Starbucks from four stores (1982) to over 30,000+ stores across 80+ countries.
  • Howard Schultz’s Starbucks Rewards program has 30 million active members, generating 53% of U.S. sales.
  • Nike sells an average of 25 pairs of shoes per second, a testament to Phil Knight’s enduring brand strategy.


Digital & Content Marketing Masters

  • Seth Godin has written 19 bestsellers, influencing millions of marketers worldwide on branding and storytelling.
  • Gary Vaynerchuk helped grow Wine Library from $3M to $60M in revenue using early digital marketing tactics.
  • Neil Patel’s marketing blogs receive over 10 million visits per month, making him one of the most influential SEO experts.
  • Joe Pulizzi’s Content Marketing Institute holds the largest annual content marketing event, attracting 4,000+ marketers from around the world.


Social Media & Influencer Power

  • Kim Kardashian’s brands (SKIMS, KKW Beauty) have a combined valuation of $5+ billion, leveraging her 350+ million social media followers.
  • Ben Silbermann’s Pinterest has grown to 450+ million monthly active users, influencing online shopping and design trends.
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