BOUTIQUE HOTELS & RESORTS
CLIENT
SPOTLIGHT
CLIENT
VIP Hospitality Group
EXPERTISE
Concepting / Digital Marketing & SEO / Production
THE CHALLENGE
Salt Creative accepted the challenge of curating content for print and digital centered on showcasing boutique hotels for new audiences, including a young family demographic; modern, Eco-friendly lifestyle, ages 35-55+.
DELIVERABLES
- Highlight family-friendly accommodation, local things to do, recreational opportunities and featured amenities.
- Produce content for print and digital publications.
- Establish cross- collaboration with local businesses, partners and vendors.
- On-location production for print editorial.
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ON-SITE PRODUCTION
Button- Artist Interviews
- Stories
- Creative Photoshoots
- Brand Spotlights
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DELIVERABLES
PRODUCE ENGAGING CONTENT
Salt Creative teams worked onsite festival to produce content to highlight Camping Experience, Festival Events, country stars, new artists
PRODUCTION
- Photography - performance / styled photo shoots / interviews
- New Artist Branding
Identify New Channels
Push digitial content to audiences in social media / digital content.
- Digital Magazines
- Social Media Campaigns
- Inbound Marketing
Artist Features
Capture full festival experience and artist stories in features, interviews and magazine editorials.
TARGETED BRAND FEATURES
Capture the full festival experience featuring brands aligned to demographic such as Airstream and WVV - content produced onsite.
ONSITE PRODUCTION
- Introduce audiences to artists in cross-collab's
- Social / Digital Campaigns
- Editorial - lifestyle magazine content
PROPERTY
SPOTLIGHT
Coho Oceanfront Lodge
Set beneath the lush foothills of the Cascade Mountain range in Oregon's Willamette Valley, country music festival goers have gathered for over 29 years at 3-day country music festival with onsite camping.
Each year, Oregon Jamboree welcomes families, country music fans and those looking for a fun-filled weekend getaway with old-fashioned charm. The community of Sweet Home provides the spot
to get away from city life. The festival venue, Swanky Park, is idyllic with a 20+ acre spread, the historic Weddle covered bridge adjacent
main stage, and quaint side stage for more intimate performances. Festival founders, Marge Geil and Leslie Ancke envisioned the event to benefit the community. Over the years, the festival has become a consistent benefit to the community, while offering a full festival experience for everyone.
Identify Target Demographic
Establish target demographic set to festival experience and campaign goals.
Establish Digital Strategy
Bring festival experience to life with creative content for digital promotion.
Digital Reach
Reach mainstream audiences and break into new markets.
Thank you! Our owners love the spread!"
Mariah, Property Manager
COHO OCEANFRONT LODGE
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