MUSIC FESTIVAL
CLIENT
Oregon Jamboree Music Festival - Sweet Home, OR
Streamsound Records - Nashville
EXPERTISE
Concepting / Digital Marketing & SEO / Production
THE CHALLENGE
Salt Creative accepted the challenge of curating a digital, content-driven campaign centered on highlighting a 3-day full festival experience with onsite camping to new, mainstream audiences including a largely female demographic; singles ages 24-48+ and families.
DELIVERABLES
Band
- Establish brand collaborations for digital campaigns - Airstream, Willamette Valley Vineyards, San Diego Hat and The Buckle
- Highlight headliner country music artists, breakthrough artists and singer-songwriters, including Tim McGraw, Miranda Lambert, Jake Owen, Cassadee Pope and Austin Webb
- Produce content for print and digital
- Collaborate with music label for new artist packaging
- On-location production for magazine editorial
3 Day Music Festival
Oregon Jamboree is a country music and camping festival held in Sweet Home, Oregon, United States. The event was founded in 1992 as an economic development project for the community. Profits support community humanitarian initiatives.
CLIENT SPOTLIGHT
Oregon Jamboree
Set beneath the lush foothills of the Cascade Mountain range in Oregon's Willamette Valley, country music festival goers have gathered for over 29 years at 3-day country music festival with onsite camping.
Each year, Oregon Jamboree welcomes families, country music fans and those looking for a fun-filled weekend getaway with old-fashioned charm. The community of Sweet Home provides the spot
to get away from city life. The festival venue, Swanky Park, is idyllic with a 20+ acre spread, the historic Weddle covered bridge adjacent
main stage, and quaint side stage for more intimate performances. Festival founders, Marge Geil and Leslie Ancke envisioned the event to benefit the community. Over the years, the festival has become a consistent benefit to the community, while offering a full festival experience for everyone.
THE OBJECTIVES
DELIVERABLES
-
ON-SITE PRODUCTION
- Artist Interviews
- Stories
- Creative Photoshoots
- Brand Spotlights
Digital Reach & Mainstream Audiences
#1
Attract and engage mainstream audiences to country music / track conversions.
#2
Push compelling content to digital audience in multi-state campaign.
#3
Engage audiences on mobile / social.
#4
Assist organic conversions & measure outcomes,
promo's
The Festival Experience
Headliners
Capture highlights of live performances for print and digital.
Identify Target Demographic
Establish target demographic set to festival experience and campaign goals.
Establish Digital Strategy
Bring festival experience to life with creative content for digital promotion.
Digital Reach
Reach mainstream audiences and break into new markets.
Artist Lineup
Capture experience by showcasing multiple country music artists aligned to campaign demographic.
93%
improve digital reach and assist conversions
89%
digital retention / decrease bounce rate
1.5MM+
digital impressions
3
multi-state campaign
Breakout Artist & Singer-Songwriter
CLIENT SPOTLIGHT
Streamsound Records Nashville
Produce artist packaging for new single cover, 'All Country On You.'
Austin Webb
SINGER-SONGWRITER
-
ON-SITE PRODUCTION
- Artist Interview
- Story
- Creative Photoshoot
- Album Cover
Brand Collaborations
AIRSTREAM ADVENTURES NORTHWESTEST
WILLAMETTE VALLEY VINEYARDS
Looking to expand your festival reach? We’re here to help!
Salt Creative has worked alongside sales and marketing teams, festival promoters and creatives for over a decade.
Our seasoned know-how gets the job done.