Web Development

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Marketing

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Graphic Design

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SEO

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hello[at]sltcreative.com

MUSIC FESTIVAL

CLIENT

Oregon Jamboree Music Festival - Sweet Home, OR

Streamsound Records - Nashville

EXPERTISE

Concepting / Digital Marketing & SEO / Production

THE CHALLENGE

Salt Creative accepted the challenge of curating a digital, content-driven campaign centered on highlighting a 3-day full festival experience with onsite camping to new, mainstream audiences including a largely female demographic; singles ages 24-48+ and families.

DELIVERABLES
Band

Establish brand collaborations for digital campaigns - Airstream, Willamette Valley Vineyards, San Diego Hat and The Buckle
Highlight headliner country music artists, breakthrough artists and singer-songwriters, including Tim McGraw, Miranda Lambert, Jake Owen, Cassadee Pope and Austin Webb
Produce content for print and digital
Collaborate with music label for new artist packaging
On-location production for magazine editorial

3 Day Music Festival

Oregon Jamboree is a country music and camping festival held in Sweet Home, Oregon, United States. The event was founded in 1992 as an economic development project for the community. Profits support community humanitarian initiatives.

CLIENT SPOTLIGHT

Oregon Jamboree

Set beneath the lush foothills of the Cascade Mountain range in Oregon's Willamette Valley, country music festival goers have gathered for over 29 years at 3-day country music festival with onsite camping. Each year, Oregon Jamboree welcomes families, country music fans and those looking for a fun-filled weekend getaway with old-fashioned charm. The community of Sweet Home provides the spot to get away from city life. The festival venue, Swanky Park, is idyllic with a 20+ acre spread, the historic Weddle covered bridge adjacent main stage, and quaint side stage for more intimate performances. Festival founders, Marge Geil and Leslie Ancke envisioned the event to benefit the community. Over the years, the festival has become a consistent benefit to the community, while offering a full festival experience for everyone.

THE OBJECTIVES

EXPAND NEW MARKETS

Salt Creative accepted the challenge of attracting and engaging mainstream audiences in a multi- state digital campaign featuring a full festival experience and showcasing highlights at the event such as on-site camping to be shared digitally.

DIGITAL REACH

Portland, OR
Central Oregon
Willamette Valley
Eastern Oregon
Southern Oregon
N. CA

PROMOTE THE EXPERIENCE

Salt Creative produced unique on-location content featuring country music stars at 3-day festival to be promoted digitally.

FEATURE NEW ARTISTS

Salt Creative accepted the mission to highlight new artists to promote in multi-state promotional campaigns.

REACH NEW AUDIENCES

Salt Creative targeted new audience and establish digital campaigns for increased online engagements and retention to boost traffic and decrease bounce rate.

DELIVERABLES

PRODUCE ENGAGING CONTENT

Salt Creative teams worked onsite festival to produce content to highlight Camping Experience, Festival Events, country stars, new artists

PRODUCTION

Photography - performance / styled photo shoots / interviews
New Artist Branding

Identify New Channels

Push digitial content to audiences in social media / digital content.

Digital Magazines
Social Media Campaigns
Inbound Marketing

Artist Features

Capture full festival experience and artist stories in features, interviews and magazine editorials.

TARGETED BRAND FEATURES

Capture the full festival experience featuring brands aligned to demographic such as Airstream and WVV - content produced onsite.

ONSITE PRODUCTION

Introduce audiences to artists in cross-collab's
Social / Digital Campaigns
Editorial - lifestyle magazine content

ON-SITE PRODUCTION
- Artist Interviews
- Stories
- Creative Photoshoots
- Brand Spotlights
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POST PRODUCTION
- Magazine Editorials
- Digital Campaigns
- Social Media Campaigns
- Artist Packaging
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Digital Reach & Mainstream Audiences

#1

Attract and engage mainstream audiences to country music / track conversions.

#2

Push compelling content to digital audience in multi-state campaign.

#3

Engage audiences on mobile / social.

#4

Assist organic conversions & measure outcomes,

promo's

The Festival Experience

Headliners

Capture highlights of live performances for print and digital.

Identify Target Demographic

Establish target demographic set to festival experience and campaign goals.

Establish Digital Strategy

Bring festival experience to life with creative content for digital promotion.

Digital Reach

Reach mainstream audiences and break into new markets.

Artist Lineup

Capture experience by showcasing multiple country music artists aligned to campaign demographic.

93%

improve digital reach and assist conversions

89%

digital retention / decrease bounce rate

1.5MM+

digital impressions

3

multi-state campaign

STRATEGIC PLAN

Implement Data Tracking Methods
GOAL #1

Assist converstion rates with strateic, compelling / creative content aligned to targeted markets and demographics.

GOAL #2

Steamline data reporting to inform ongoing intiatives.
- Track Impressions
- Track Engagements
- Track social sharing / assisted conversions
- Track last interaction social conversions
- Track organic conversions
- Track organically shared content
- SEO / KPI
Item Link List Item 1

Breakout Artist & Singer-Songwriter

BREAKOUT ARTIST

Capture creative digital content to promote new artists.

Running

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Workout

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Training

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Jumping

Add a short description

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CLIENT SPOTLIGHT

Streamsound Records Nashville

Produce artist packaging for new single cover, 'All Country On You.'